We start by taking the time to know your personal financial goals. Setting financial goals can be tricky, but one thing that we’ve found is that goals should be SMART—specific, measurable, attainable, relevant, and time-bound. Since goals need to be measured, the returns of your portfolio matter. For example, estimating retirement on a 10% return and only achieving 7% would likely mean you’ll have to retire later or invest more to achieve your goal. So, in step 1, we evaluate your goals and set a target return that needs to be met to achieve this goal.